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Chicago, January 21, 2020/PRNewswire/ - James Hardie Building Products Inc., a global leader in fiber cement technology, will showcase its latest innovation at TISE, the HardieBacker with HydroDefense™ technology ® Cement Board in Las Vegas, January 27-30.
HardieBacker® cement board uses HydroDefense™ technology to provide unparalleled strength, ease of use and excellent tile adhesion. This is the professional's favorite brand of backing board*. Now the entire board is waterproof. Passed the ANSI A118.10 waterproof test, this is the first market-oriented innovative product of cement pad, providing easy-to-use high-performance products. With the expansion of the distribution scope to outlets such as Lowe's and The Home Depot, HardieBacker® cement boards using HydroDefense™ technology are now available to builders, contractors and homeowners nationwide.
"Innovation is at the forefront of our business. The HardieBacker® cement board with HydroDefense™ technology is a testament to our commitment to provide customers with superior performance and durability, in this case, to ensure waterproofing of wet areas," Sean Gadd said. Chief Commercial Officer of James Hardie Building Products. "James Hardie is committed to providing our customers with valuable solutions through innovative products that provide the best performance while reducing installation time and providing protection with the highest possible quality."
HardieBacker® cement board with HydroDefense™ technology enables faster installation to help complete work confidently without compromising quality. It allows the installer to skip the step of applying a waterproof coating to the entire board surface area, thereby saving time. Instead, just waterproof the joints and fasteners before proceeding to the next project†. HardieBacker® cement board with HydroDefense™ technology can be cut easily and quickly with minimal dust and debris.
Contact James Hardie product and industry experts at TISE booth 4919 in Las Vegas from January 27th to 30th to learn more about the company's latest innovations.
About James Hardie Building Products Inc. James Hardie is a global leader in fiber cement technology and has been driving the creative and entrepreneurial legacy of founder James Hardie around the world for more than 125 years. The brand invented fiber cement siding products in the early 1980s as a durable, low-maintenance alternative to wood and vinyl materials. James Hardie products combine innovation and versatility to provide multiple design possibilities and match specific performance attributes related to the climate in which the product is used. James Hardie is currently installed in more than 8 million homes** in North America, has earned a good reputation in the industry, and has been designated in some of the most prestigious projects in the country. For more information, please visit jameshardie.com.
*Based on the 2019 ceramic tile and stone installation contractor market research conducted by Clear Seas Research in cooperation with NTCA and TILE Magazine. †Some applications, such as shower trays, may require additional waterproofing. Please refer to local building code requirements. ** Estimated based on sales volume and average house size.
Institutional Contact: Lauren Murray [email protected] (414) 247.2173
Source: James Hardie Building Products Inc.
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